Allow for personalized association with activities involved in outside [or even inside] of work.

Though businesses could be listed here, the primary purpose would be to add to your brand by adding a more personal touch - adding parts of your life.

Examples:
***********
Jim not only works making widgets for Widgets-R-Us, but he ALSO is an avid participant in the fall Slow-Pitch Softball league, and in a part-time 80's cover band that tours every other weekend.
***********
Judy is a great dental assistant, but she also coaches her daughter's middle school volleyball team, and heads up a woman's small group every Thursday night.
***********
Sam is a college student who just recently graduated and just got hired at a local law firm. However, Sam can also be found Monday evenings helping out at the soup kitchen down town.
***********

This would allow users to include the things that they are passionate for, just as a resume asks for hobbies and extra activities.

This option should allow for ::
- primary image [such as logo, or identifier picture]
- media, such as a small picture album [with upload limit] and possible video
- a text-field that allows for a short branding name
- a text-field that allows for a summary of the activity